The plan was simple – receive more likes than Kylie Jenner’s photo of her daughter Stormi holding her thumb (which had 18 million). It beat that in a week, and it currently sits on more than 50 million likes, and rising.
The same experiment is now being tried on Twitter – where it’s not having as much luck. The tweet in question has reached 1 million retweets, which is a little shy of the most retweeted tweet by Japanese billionaire Yusaku Maezawa. He managed to reach 5.1 million retweets, which may be due to the fact he promised to share £725,000 between 100 randomly selected people who retweeted it.
However, what does that say about humans, social media users, and marketers, if the most liked ‘thing’ on the internet is an egg?