Live streaming - it's the future. It's also extremely scary.
We've all seen (or heard of) Candace Payne, the Chewbacca mom - who sat in her car in a parking lot, and live streamed her excitement at her new toy. To date, this video has been watched over 165 million times, with Candace now becoming a celebrity in her own right (and speaking at various companies).
On the flip side, we've also all seen a Facebook live video from a friend which has randomly popped up on your News Feed. This is normally something which they feel is hilarious, but in reality, it isn't.
Therefore, why should more brands be using Facebook Live Video? What's the return on doing a live video well? What are the tips you need to know?