FYDB was a hobby to fill my spare time at university. The page was set up as a "fan site" for the UK rock band Don Broco.
The brand began as a Tumblr page in January 2011, and grew to include a Facebook page, Twitter account, Instagram account and Wordpress site before closing in November 2012.
The accounts grew through natural social listening, and engaging with fans across the networks. By the end of its cycle, Don Broco were signed by Search and Destroy Records, and ended up having a Top 40 debut album.